BE YOU - Brand Yourself!
A Personalized Logo & Advertising Design Assignment
In our society today, we are bombarded by advertising - so much so that we are able to identify hundreds of brands only by their unique logos.
For this Illustrator assignment, you are being asked to create a logo to represent YOU. Our goal is to take back the power of branding to be true to ourselves as individuals NOT consumers!
PLANNING / PREPARATION: (Knowledge - 10 marks, Thinking - 10 marks)
This planning must be posted on your Personal Website:
(1) Create a list of 10 things that you feel help to define you - these can be your personality traits, your interests, your talents, your culture, etc.
(2) For EACH ONE, list 3 images that you associate with each of these things (avoid branding in your responses) - 30 in total!
(3) Identify 5 (five) images from that list and, using royalty free websites, find a minimum of 1 (one) photo of each of these to use for reference purposes later in order to design your logo - DOWNLOAD AND POST TO YOUR WEBSITE under "planning" for Logo Design.
Using a sheet / handout provided in class, create some rough ideas for your personal logo design. On this sheet you will be prompted to come up with several sketches based on your 1. text (your initials), 2. objects (associated with you), and 3. nature (associated with you).
REMEMBER: You do NOT need to be an artist, these are just quick and rough ideas to get your creativity flowing before you open Illustrator!
IMPORTANT: You should hand in this sheet for marks - it is also recommended that you photograph it and post with your planning on your website.
- simplify shapes (think in terms of using and combining basic shapes you know how to make in Illustrator)
- don't be afraid to make some bad designs, I'm looking for completion and effort for the sketches
CREATE YOUR LOGO DESIGNS: (Application - 20 marks)
(1) In Illustrator, open a file with 3 Artboards. Choose a square format: 8 x 8" in size (you may need to use custom dimensions) - you should end up with 3 squares that are like side by side pages. I'll also how to add them after if you forgot.
(2) Using Illustrator tools / functions you have learned, create 3 good copy logos (one on each Artboard):
1 based on text (ie. your initials), 1 based on an object (representing you), and 1 based on nature such as plant / animal / bird (representing you)
-Use your planning and sketches as a reference, you can improve and/or combine design ideas at this stage.
(3) For EACH of the 3 logos, create 2 versions: one with a limited colour palette (3-5 colours) and one in black and white.
(4) Submit the original Illustrator file (.ai) in the course Dropbox for marking and make a .jpeg copy to post on your website.
FUN EXTRA: The coloured version can be used as a personal logo on your webpage design (I'll show you how) and the black & white version can be printed on a t-shirt or hoodie if you are interested - payment to arranged with Mr. Johnson!
Some specifications / reminders...
- Use only shapes / lines / text outlines in your design
- Limit your colours to no more than 3-5 (remember less is more)
- Any text used must be changed into "outlines" before it is submitted
- Select your font style carefully - what you choose says alot about the impression you are trying to give (e.g. fun, classy, professional, etc.)
- Create 3 Logos (with a coloured and non-coloured version for each)
REFLECT ON YOUR DESIGNS: (Communication - 10 marks)
On your website, post the following reflection directly below your finished logo designs...
Write a paragraph about how you developed your idea and final design(s). What impressions did you want to convey by your logo and your print advertisement? Explain the development process and your thoughts - this can include other logos or ad campaigns that inspired you.
IMPORTANT! Your communication mark is determined by both written and visual communication. You will also be marked on how well your logo design communicates your identity / interests (as described in your Idea book or on your website).
HOW YOU WILL BE MARKED:
Knowledge (10 marks)
- List of 10 things that identify you AND some brainstorming of images associated with these
- 5 photographic references to work from
Thinking (10 marks)
- full page of sketches showing possible logo ideas
Application (20 marks)
- How effective are your 3 logo designs in their use of Elements & Principles of Design (shape / line / space, balance)? (15 marks = 5 marks each)
- How well have you used Illustrator tools to create your designs overall? (5 marks)
Communication (10 marks)
- How well did you explained you idea / process in your paragraph? (5 marks)
- How well does your logo design(s) convey your identity (based on explanations)? (5 marks)
Some tips to help you...
Vital Tips for Effective Logo Design:
10 Common Mistakes in Logo Design:
10 Common Mistakes in Logo Design: